Website Planning

 Homepage Planning:

Hyperlinked page planning:

Planning Magazine

 Planning Magazines Mockups 

Audience production

 My focus group: 4x females (16, 18, 21, 25)  3x males (17, 20, 23)

All group members identify as readers of lifestyle magazines. They would consider themselves aspirational. 

Do you find there is a gap in the market for lifestyle magazines?

5/7 focus group members stated they thought there weren’t enough lifestyle magazines for niche audiences who’s lifestyle aspirations focus around things like travel and academia. 

How well do you feel travel magazines cater to your age group?

The older travel magazine readers felt catered to, but the people aged 17-20 said there was very little content in existing travel magazines which catered to things they were able to do economically and realistically.

The focus group said that to make it more appealing to the age demographic, more younger people should be shown on covers of magazines to make it more relatable to their age groups, and there should be tips in travel magazines especially for students and young people working minimum wage jobs. 

 

Conclusion:

For my magazine have decided to focus on travel magazine targeting at a younger audience than most conventional ones. To appeal to my audience, I will include younger models and success stories from readers and young travellers. I will present diverse social groups- people from different ethnicities and backgrounds – to show inclusivity of my audience.

Website research

 

Brief

 Requirements of the brief

You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new lifestyle magazine that is being launched by Hearst and two pages for the working website for the magazine.

Contents pages can be either single or double page spread.

The webpages must promote the new magazine to its target audience and enable fans to interact with the content.

Summary of brief requirements:

• Statement of Intent (approx. 500 words).1

• Lifestyle magazine covers and contents pages: Two or three pages for each of the first

  two editions (based on choice of single or double page spread).

• Magazine distribution method: Content must be suitable for retail distribution.

• Number of webpages: One homepage and one linked page.

• Cross-media production target audience: A primarily 16–25-year-old middle market

  aspirational audience.
  There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be included

  The production of the magazine covers and contents pages must include (as a minimum):

  • At least four different main images using original photography across the magazine covers

    and contents pages.

  • Editing of magazine covers and contents pages (including photos, text, graphics, typography

    and layout).

  • Written text including elements such as the masthead, main coverline, selling lines,

    headlines, captions, subtitles and copy.

  • Barcode, date, edition and price information on each front cover.

  • A different use of mise-en-scène for each cover.

  • Representation of at least two different social groups (e.g. as defined by age, gender, race

    and ethnicity, sexuality).

  • A call to action pointing readers to the online website.

    The production of the webpages must include (as a minimum):
    • Original audio or audio-visual content appropriate to the online website.
    • A minimum of two original images (with at least one different original image on each of the

    two pages). These images must be different from those produced for the magazine.
    • Appropriate conventions of website design, including an original title and logo and a menu

    bar.
    • Text introducing the main features of the magazine.
    • Working links from the homepage to the other page.
    • A range of appropriate media language techniques (typography, images, fonts, backgrounds,

    logos etc.) as appropriate to the purpose of the website.

    1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.