Homepage Planning:
Hyperlinked page planning:
Thursday, 4 May 2023
Audience production
My focus group: 4x females (16, 18, 21, 25) 3x males (17, 20, 23)
All group members identify as readers of lifestyle magazines. They would consider themselves aspirational.
Do you find there is a gap in the market for lifestyle magazines?
5/7 focus group members stated they thought there weren’t enough lifestyle magazines for niche audiences who’s lifestyle aspirations focus around things like travel and academia.
How well do you feel travel magazines cater to your age group?
The older travel magazine readers felt catered to, but the people aged 17-20 said there was very little content in existing travel magazines which catered to things they were able to do economically and realistically.
The focus group said that to make it more appealing to the age demographic, more younger people should be shown on covers of magazines to make it more relatable to their age groups, and there should be tips in travel magazines especially for students and young people working minimum wage jobs.
Conclusion:
For my magazine have decided to focus on travel magazine targeting at a younger audience than most conventional ones. To appeal to my audience, I will include younger models and success stories from readers and young travellers. I will present diverse social groups- people from different ethnicities and backgrounds – to show inclusivity of my audience.
Brief
Requirements of the brief
You work for an independent media production company. You have been given the task of producing one front cover and the contents page(s) of the first two editions of a new lifestyle magazine that is being launched by Hearst and two pages for the working website for the magazine.
Contents pages can be either single or double page spread.
The webpages must promote the new magazine to its target audience and enable fans to interact with the content.
Summary of brief requirements:
Statement of Intent (approx. 500 words).1
Lifestyle magazine covers and contents pages: Two or three pages for each of the first
two editions (based on choice of single or double page spread).
Magazine distribution method: Content must be suitable for retail distribution.
Number of webpages: One homepage and one linked page.
Cross-media production target audience: A primarily 16–25-year-old middle market
aspirational audience.
There must be a clear sense of branding across the two elements of the cross-media production. Production detail that must be includedThe production of the magazine covers and contents pages must include (as a minimum):
At least four different main images using original photography across the magazine covers
and contents pages.
Editing of magazine covers and contents pages (including photos, text, graphics, typography
and layout).
Written text including elements such as the masthead, main coverline, selling lines,
headlines, captions, subtitles and copy.
Barcode, date, edition and price information on each front cover.
A different use of mise-en-scène for each cover.
Representation of at least two different social groups (e.g. as defined by age, gender, race
and ethnicity, sexuality).
A call to action pointing readers to the online website.
The production of the webpages must include (as a minimum):
• Original audio or audio-visual content appropriate to the online website.
• A minimum of two original images (with at least one different original image on each of thetwo pages). These images must be different from those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menubar.
• Text introducing the main features of the magazine.
• Working links from the homepage to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds,logos etc.) as appropriate to the purpose of the website.
1 A Statement of Intent document needs to be completed as part of each OCR set brief. Learners need to complete a Statement of Intent document to outline the ways in which they propose to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of their chosen set brief.
Saturday, 26 November 2022
Statement of Intent
STATEMENT OF INTENT
Brief 3: Magazine and online
How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your chosen brief? (approx. 400 words)
Statement of intent - Magazine
My brief is to produce the front covers and the contents page(s) of the first two editions of a new lifestyle magazine that is being launched by Hearst and two pages for the working website for the magazine. Paradise magazine will target an audience of young people interested in travel from the ages of 16 to 25, as there is a gap in the market for this kind of niche lifestyle magazine. Most lifestyle magazines targeting young adult demographic use representations of 16–25-year-olds on the cover and links to social media. Magazines targeting people interested in travel have cover lines that discuss trendy places to visit, scenic photography and aesthetically pleasing imagery and pastel, natural/earthy colour schemes. To engage the target demographic, I will use models ages 16-25 and representations of different socio-cultural communities to present inclusivity. Ideologies portrayed support a niche group of youth culture, including ideology promoting inclusivity and multi-culturalism. I will use the genre convention of a pastel blue/green colour scheme across my magazine covers as its more likely to appeal to a younger audience. Mise en scene across both my covers and contents pages will be similar to establish a clear sense of branding and allow the new readers to understand Paradise magazine. Both my covers and contents pages will include different articles, photos and social groups, creating differences in mise en scene.
Statement of intent - Website
Similar and recognisable house style will be sustained through consistent ideologies and promoted articles onto the magazine website, except for the Masthead which will be different as is common with many travel magazine websites.
The articles will include topics that attract my target demographic including gap years, success stories of readers and articles written by young people themselves, all of which are subjects I found in my research from articles on lifestyle magazines. The audio-visual element of this website will be in the form of an informal travel vlog from a young influencer (From my research I have found the magazines include an audio-visual element that is often a spoken vlog or artistic video of a location) Paradise’s social media accounts will be advertised consistently throughout the website to attract and satisfy the expectations of the younger audience who are the main modern day media consumers with the 16-25 years olds being the biggest social media consumers.
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How do you intend to link your media products to demonstrate your knowledge and understanding of the digitally convergent nature of your media production? (approx. 100 words)
To encourage my audience to go to my website after viewing the magazine cover, I will use sublines on front covers telling readers to go to the website for ‘special features’ and articles shown on contents pages will have calls to action to visit website for more info. To make the products digitally convergent, my Issue 2 front cover will include a scannable QR code that will link directly to the website. From my research of similar magazines, advertisements of the subscriptions to the magazines are on every page of the website so I will include this section at the bottom of both home and hyperlinked page. Both the editions will be advertised for sale, as well as a subscription offer at the bottom of the home page and linked page.
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